POP UP STANDS

Pop up stands are exhibition stands made up of lightweight cross over frame that can be put up by just one person in a few minutes. Frames of pop stands are made from lightweight aluminium. Pulling and lifting the pop up stand frames, the pop up stand skeletons are ready for your exhibition graphics.

Basically, there are two common types of pop up stands: the cross-braced pop up stands, and the non-cross braced pop up stands. Cross-braced pop up stands are more rigid.

Non-cross braced pop up stands are the most common pop up stands today. These pop up stands have clips at the rear to hold the pop up stand frames open.

• CHOOSING THE BEST EXHIBITION STANDS

Below is a list of several types of exhibition stands that might help you determine which exhibition stands suit your marketing and promotional needs or preferences:

• Large display exhibition stands
• Small display exhibition stands
• Panel exhibition stands
• Fusion display exhibition stands
• Twist systems exhibition stands

EXHIBITION TIPS

When joining exhibition shows, trade and display shows you need to make the most out of every opportunity to extend and increase your potential market.

Here are some exhibition tips that could help you maximize every aspect of your marketing strategies:

1. Give attention to everyone who visits your exhibition stands. Anyone visiting your exhibition stands should be given attention and respect. Different kinds of people will be visiting your exhibition stands, make sure you don´t just ignore a particular demographic. Remember, every person who visits your exhibition stands is important.
2. Adjust to the kinds of visitors your exhibition stands will have.
3. Opt for accurate leads at the exhibition stands. Names are not that significant; actual leads are. Having correct information about your visitors is necessary.
4. Set a time limit. You´ll be getting a lot of visitors in your exhibition stands. Exhibition stands ´ visitors are important and should be given the due amount of consideration. Don´t allow your exhibition stands to clog up with visitors all at one.
5. Follow-up on your exhibition leads. Exhibition stands are wonderful ways to help the success of your company, so use your information cleverly.

POSTER PRINTING

SELF-POSTER PRINTING

Poster printing is popular in the marketing world today. If you want to get more attention to your product or organization, you can consider poster printing. If you want to try poster printing by yourself, here are ways where you can practice until you get perfect poster printing results.

There are various methods of poster printing. Just take your pick on the one that you think suits you.

• Poster Printing using Photoshop

Open Adobe Photoshop application. Choose your file and open it. When resizing your image, remember that any modifications made in the physical size of your image will directly affect the file size. The larger the physical size, the larger the size; a large file takes time to process during poster printing.

• Poster printing using PowerPoint

When poster printing using PowerPoint, the text and table should be made in PowerPoint and should never be pasted and cut from other window applications. Then place all of your pictures and texts in a slide which will be printed to become your poster later on. Avoid using dark backgrounds on your posters; doing so will only make your poster subjected to fingerprints and scratches.

• Poster printing Using Illustrator

When poster printing using Illustrator, there is no need to create your poster to actual size. To view the actual size of the poster you may choose 100%. You can validate the quality and the resolution of your poster. Use only cross platform system fonts either Times New Roman or Arial when poster printing.

• Poster Printing Using Canvas

Just like the rest of the poster printing ways, canvassing needs you to create your poster to actual size. Be sure to set the bitmap images to a resolution of 150 dpi.

Poster Design Checklist

When designing a poster, here are several things you need to keep in mind:

• Determine the message you want to be conveyed.
• Decide on the proportion, size, and shape.
• Know the locations of your posters.
• Simplify the information to be conveyed.
• Produce scaled-down versions of the design.
• Consider the space and its effects very carefully.
• Choose the typefaces that suit your design.
• Make sure the messages are communicated clearly and enthusiastically.

Logo Design Tips

Logos are visual icons that provide a unique identification element to a product or business. Logos provide quick visual recognition of a company which in-turn builds branding. Business owners and overly enthusiastic artists can often go astray in their efforts to design their perfect logo for their business card printing, leaflet printing, and poster printing.

• Your logo is your business tool. Designing a logo is a business decision.
• Use vector graphics software.
• Avoid using complicated and intricate designs.
• Limit colour selection to a maximum of three colours.
• Exercise consistency and control in front usage.
• Check trademark and registration rights.

BUSINESS CARD PRINTING

Whether you are looking for a job or running a business, business card printing is important. Business cards are vital to marketing your services or skills. Here are some reasons why business card printing is essential, and some suggestions in using your business cards to enhance your chances of getting a job or creating a business opportunity:

• Business card printing is important because you should never leave home without business cards.
• Be generous. Give away your business cards to everyone. The more you need cards, the more you should go for business card printing.
• Use proper business card etiquette. Give out business cards and ask for business cards too. Business card printing will never be the same again once you make the other person feel important by looking at their cards for a few seconds.
• Ask for referrals. People naturally like doing favours for other people.
• Make the best out of every "per chance" meeting. You never know when you encounter a stranger who can help you. Business card printing is handy indeed.
• Situate yourself at the right place at the right time. Try volunteering to help out at the job fair or other types of events and give out business cards there. Don´t run out of cards, consider business card printing again.

Business Card Design Tips

Before you consider business card printing, here are several things you might want to consider when designing a business card:

• Get a professional to print your card.
• Keep it simple.
• Don´t use the family phone.
• Create a title.
• Use your cards.

TIPS FOR BUSINESS CARD PRINTING

If you are planning for business card printing, here are some tips to remember:

• Keep things short for your business card printing. Avoid overcrowding the card with too many words.
• For business card printing: include NAME, TITLE, ADDRESS, and PHONE NUMBERS.
• Choose your colours for business card printing. Usually the printed copy looks best in BLACK, with the logo in colour.
• Supply the printing press with a clear, sharp copy of your logo for your business card printing.
• Write the information for your business card printing clearly to avoid errors later on.

DOUBLE-SIDED BUSINESS CARD PRINTING

Before considering business card printing, know the advantages with double-sided business cards. Business card printing will do you a lot of good but you must decide on the kind and details of your business cards.

• How do your clients feel about your business card? Put yourself in their shoes.
• How to get someone to turn over your business card? One small abbreviation added to the front of your cards could double your success rate P.T.O. (Please Turn Over) lets the holder know there is something of value of the backside, and it would be in their best interest to check it out.

FLYER AND LEAFLET PRINTING

Leaflet Printing

Just like postcards, leaflets are handed over to customers in order to promote the products and services of a company. These leaflets are sometimes inserted in newspapers or left in any entrance of a mall or any business establishment where they can be easily accessed by potential customers.

Why Create Leaflets?

• Easy to distribute and are very effective in communicating messages across potential market.
• Provides adequate space for presenting ideas plus with the incorporation of an image which further increases its effectiveness grabbing the attention of potential customers.
• Easily transferred from one person to another which increases it usefulness in reaching more potential customers.

Here are several things to know about leaflet printing:

• Standard size and paper stock for leaflet printing: For full colour leaflet printing, 8.5 x 11" (half-sheet); 5.5 x 8.5. In leaflet printing, the width is always the first number given. The most common stock/kinds in full colour for leaflet printing are either 80# or 100# gloss book.
• Use leaflets instead of post cards. With leaflet printing and post cards about the same price, your images and messages are displayed space in leaflet printing rather then in post card printing.